Banyan Botanicals Website
Albuquerque, NM & Ashland, OR
Creative Direction/Photography/Front-end Development/Design
- Devang Shah, Operations
- Shilpam Shah, Developer
- Scott Friend, Developer
- Steven Lyons, Creative Director, Developer, Photography
Banyan needed an online brand refresh while replacing aging architecture
Their primary sales channel was outgrowing its aging platform, needing a new responsive layout and UX to better reflect their maturing brand. Using a combined platform of Magento and ExpressionEngine to deliver an extensive ecommerce and educational site, we’ve been able to deliver a solid foundation for their future.
Bringing the brand to life
Working with an incredibly small team and an extensive amount of content, the layout design needed to be easy to implement and mostly templated. I wanted to focus the designs on a simplified color palette, our growing library of lifestyle and product photography, and plenty of whitespace for clean, readable content. Using a modular design system, I was able to keep the number of core templates low, yet still have a high level of customization within each section and page. It also better reflected the overall aesthetic of the brand I’d been building.
These roots run deep
Regardless of a visitor’s familiarity with Ayurveda, it is still a subject of extreme depth. To help guide visitors, we needed to build clear funnels to the shopping channel(Ayurvedic Products), the education channel(Ayurvedic practice), and the discovery channel(Your Ayurvedic Journey). Each template had to serve its content, but naturally guide users through those funnels from discovery, education, to product, and back again. The modular design system gives us the flexibility to adapt messages and content within each funnel to shorten development time and maintain consistency. With so many varied entry points to the site, message, module, and layout consistency was key.